Category Archives: conceptual

Unwrapped: the Collective 20 years on

If there is a beginning it is logical that there must be an end.

You expect a book, a film or us as humans to have a beginning and an end.  That’s how it works. But a concept can go on indefinitely.

The Founding Collective was based on an unusual concept of collecting art affordably and sharing it co-operatively between a group of households.  The concept is still alive and kicking.

But a little while ago we made a decision to close the current “collection” of the Founding Collective. After twenty years of collecting and over 65 works in our combined households we were running out of space and “sharing” had become increasingly difficult.  Whether parents, or now grandparents, it seemed the right time to move on to something new.

Marking the end of such a collection with a celebration was vital to us as a group of closely connected people.  It had been an incredible journey of learning, discovery and life-changing experiences. This included the deeply sad passing of Bob Lee whose drive and passion had been so central to the Collective’s beginning and continued success.

But staying true to the challenges set by being part of this collective it wasn’t going to be any ordinary celebration. 

We teamed up with the Beaconsfield artist-led centre in London, taking over their spacious upper floor gallery space often used for different arts activities and experiences. The event was going to be based on a performance representing the concept of our “exchanges”, a core part of how we shared works collectively. Every six months or so the six households came together to exchange the art works between us, learning about different artists and changing the art in our houses.  “Unwrapped” was going to mirror that process of unwrapping, exchanging and debating, with some works hung on the walls and others sitting on top of their packaging ready to share. All the works would be placed within their specific “household” zone.  

Once we had decided to close the collection we had needed to work out a fair process to distribute the works between us based on what our favourite pieces were, rather than their value.  There were bound to be favourites that most households wanted so we developed an algorithm to work this out and ensure that everyone ended up with the same number of pieces.  Some multiple bids had involved picking letters out of a hat but at the end of the day we had all agreed we would be happy with the allocation.  It went well with talk of “occasional swapping” still in the air.  Why not? after all, sharing had worked for twenty years.

The zones we created at Beaconsfield were where the works ended their final journey after being carefully unwrapped, cleaned, photographed, (Photographer :Ralph Hodgson) and placed in their new household zone.  This was quite a process over three days and visitors could come to the gallery, ask questions and watch what was happening as the collection slowly emerged from its wrapping.

The final day came when family, friends and artists were invited to celebrate the entire  collection unwrapped for the first and last time in a public space.

Members, Theresa and Chetan spoke passionately of the impact the Collective had had on their lives and careers. Artist, Joy Gregory whom we had visited in the early years of the Collective spoke of the importance of our studio visit and the purchase of one of her works at an early stage in her career. We celebrated Bob Lee and his contribution to the success of the Collective. We welcomed artists Jemima Brown, Kathryn Fry and Emily Mulenga  who is working on a final commission for the Collective based on the extraordinary life of Bob Lee.

It was a memorable evening. It’s been an even more memorable 20-year journey as we evolved a concept and built an unusual and varied collection of art as founding members of the Collective. As my good friend Ruth said following the event,

” having seen the collection in its entirety I wonder how I would feel about the conversations these works must prompt , in your own heads and with each other as you live your lives in their presence”

Thanks to the Beaconsfield and everyone who joined us for this unique moment of sharing our collection “unwrapped” in one place.

Speeding up to slow

Just last week I read an article about how over-used the word ‘busy’ has become to describe how we are to anyone who might ask. Should you be the type of person to use it frequently, it simply points to the fact you are not managing your time correctly. Whilst there is always room for improvement I always think a better question might be “are you making time to consider how you feel?” The reality is, as we know, every one is in such a constant state of rushing and with attention spans akin to a bolt of lightening, that we rarely stop to consider anything. We just ‘do’, constantly seeking the next experience.

“do-its” by Rose Finn-Kelcey. Electronic LED display sign with green fast scrolling two word phrases in green 2002. Owned by The Collective.

The Slow Art movement is not new and always strikes me as rather counter-intuitive to what the big museums and art galleries actually desire in numbers. If everyone slowed down to absorb more of each art work for a lengthened period of time how would queues be managed? How would art institutions raise the funds they need through entrance fees (where applicable) as fewer people might be admitted per day? Having spent an hour queueing to get in to the Georges Pompidou Centre in Paris recently just to get through security, followed by a further queue to get a ticket, and then another to leave your bag, the very idea of ‘slow appreciation’ was hampered by the fact we had no time left to make the most of the great art works in front of us. It felt like a visitor production line and with little seating it was not conducive to slow appreciation. In fact the whole experience made me want to speed through the gallery rooms and make a rapid escape from the fifth floor.

But one experience should not put a shadow on other visits where standing in front of an artwork and observing the brush strokes and lines that make up the work set your heart racing in appreciation. Or watching attentive groups of visitors being guided round by experts who help to share all the things you might have missed. Is it a ‘style of looking‘ reserved for the more elite that requires the ability to listen and to pay attention to the minutia (or the obvious) of what is being pointed out?

Or is “Slow Art” simply ‘a way of describing the modern experience of art itself. ….. which rewards lingering, “slow” attention and thought.’

In 2001 a study by two scientists in empirical aesthetics examined visitors to the Metropolitan Museum of Art in New York, measuring time spent by 150 visitors looking at seven art works. The mean time recorded was 27.2 seconds per art work. In all likelihood this has not changed very much or even decreased, with Arden Reed quoting a much lower figure for US museum-goers in his more recent book.

But does it matter to the average museum-goer if what they get from those 27.2 seconds (or less) is the reward they seek? If it creates a moment in time where visual gratification combines with evoking the right emotion and understanding for the viewer, surely it doesn’t matter to the non-expert how long they spend in front of each art work? However, offering the opportunity to see it through the lens of an expert should always be a consideration should you wish to learn and understand with a more critical and knowledgable eye.  Do people visit galleries to receive visual pleasure or heightened appreciation for a world seen so differently to their own?.  Or do they visit art galleries to gain knowledge and think differently?

In his book ‘Slow Art‘ Arden Reed argues that 250 years ago there was no slow art – because ‘life was just slow in general’ whilst in today’s modern experience “Slow Art can give us the kind of consolation that everyone is looking for.” The artworks “need us to bring them to life with our attention…” or rather our slow appreciation.

But if we suppose that today’s art experience might be based more on instant gratification and a quest for continuous new experiences, perhaps the 27.2 seconds is sufficient and what’s required is more art and more innovative experiences with art? Does it need to be slow to appreciate it?  It certainly needs to be slow-er to learn more about the artist and understand the detail and circumstance.

The concept of Slow Art has been an unacknowledged concept for The Collective ever since it was first set up. But not in the sense of an hour spent per art work in a gallery, but in six months spent living with an art work.  Isn’t this slow art in the extreme

It is not the first time I have mentioned the appreciation that comes with living with art.  You see it in morning light.  You see it at night, or when a visitor asks you about it on a weekend afternoon.  You see it through a range of different emotions, through the peaks and troughs of your daily life and through the different seasons. You may have participated in its purchase, or selected it during an exchange. You may have visited the artist’s studio and understood a wealth of knowledge that brings a fresh perspective.  You may have disliked it, but found it grew on you with time.  Either way you get to immerse yourself in a way that makes the current concept of ‘slow art’ seem more akin to a flash in the pan.  And just when the works have started to become invisible through familiarity, we have an exchange that sees a whole new landscape spread across our homes. Is this the Collective way of endorsing Reed’s words when he says “artworks need us to bring them to life with our attention…. But it is also good for the observer”.  In our case a Collective good.  

If the impact of ‘slow art’ is cumulative, as Reed suggests, living with art can only help teach us more about ‘how to look‘ and ‘how to be generous with other objects’ . Ultimately it will help teach us how to enjoy individual works more fully and satisfy what we are really seeking by looking at art in the first place. Pleasure, insight and knowledge.

  Thanks 

About Ideas

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OO/HO’ Model lamp-post MDF, acrylic, 2012. by Bedwyr Williams. Owned by The Collective

The last remaining days of 2017 and a good time to think about what lies ahead in 2018.

Reflecting on The Collective year that has seen studio visits, exhibitions and of course the Collective’s own showing at Work Place Gallery, Gateshead we continue to enjoy the concept and fruits of our efforts. At the same time we try to work on ideas of where we might go next on a journey that has already lasted more years than we ever thought possible.

Recently I happened to watch the BBC’s replay of the 2016 documentary “who’s afraid of Conceptual art ,presented by Dr James Fox.  As some (though not all) of the contemporary art the Collective has purchased is “conceptual” in nature, and much of the conversation from friends and family who see the art in our homes is on this subject, it was a topic I was keen to watch.  The often heard remark “I could have done that!” or “what a rip-off” when they learn the purchase price, generally points to the fact many people flounder when it comes to the idea of “conceptual” – what it means or a largely “why bother?” attitude as there is no understandable explanation for what they are viewing.

The documentary is well worth a watch. Moving in time from the innovator Marcel Duchamp to contemporary artist Katie Patterson the documentary captures the beginnings and much of the journey conceptual art has taken over the last 100 years. The interviews with some of the current artists are particularly illuminating.

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Work No.233 by Martin Creed. Owned by the Collective: Cubitt Collection

Martin Creed, for example, an artist whose work we have in our Collection. The discreet message (fuck off) of work No.233, written in the top corner of a plain piece of copy paper and given added weight from the blank space below it is typical of Creed’s ability to make “something out of nothing“. It was a work that caused consternation and discussion for six households with children – and often quoted as their favourite work if asked!  Making things that are humorously subversive and don’t please everyone holds appeal for all generations!

In the documentary Martin Creed’s comment when asked about his paper ball work sums up what many of us feel about any artwork, contemporary, conceptual or otherwise.

Who says what is bad or what is good?, if something is exciting or feels good that is the test”

It is subjective.  The real test for us in the Collective comes when we live with a work that we may not personally have been involved in purchasing but have then selected to have in our house until the next exchange.  Deciding whether it makes you feel good or excited can be a challenge but over time can result in a change in the way you feel or what you think when you see it.  It’s about ideas.

But it was artist Robert Montgomery who uses “language”  to create text works in different but often large bright neon lights, billboard poems and woodcuts in public spaces whose comments left a notable impression on me

the point of art is to touch the hearts of strangers without the trouble of ever having to meet them“..

Whilst this is true for the most part in that for the majority of viewers there is no engagement with the artists (nor is engagement desired), but instead our enjoyment is based on how it makes us “feel”, a gut reaction, it is a different concept to how the Collective decides to buy art.  Here we actively encourage engagement with the artist as part of the purchasing process. This enables an understanding of the artist as both ‘creator’ and ‘idea generator’ – a human engagement that connects strangers with artist.  It doesn’t happen on every occasion but wherever possible we strive to make it a trouble worth having!

As Dr James Fox points out “with conceptual art we shouldn’t worry about whether it is art or not but whether it makes us think or not

It’s about ideas.

Happy New year to all!